Don’t look now, but the landscape of marketing is undergoing one of the most significant evolutions since the pre-Mad Men era.
Okay, now you can look.
What you just looked at is BlueGlass Interactive, Inc., an unprecedented amalgamation of some of the best online marketing organizations in the industry. By combining their specialties, they’ve become an extremely capable marketing and brand management firm that sits in a unique position on the cutting edge of online customer outreach solutions.
How, you ask? Imagine the following scenario:
You’re a single man from a small town, headed to the big city for the first time. You want to meet as many women as possible, and to have long-term, mutually fulfilling relationships with all of them. (Hey, it’s just a hypothetical.)
You’ve heard the names of some of the most popular clubs and bars, and you’re able to locate them on a map. You start club-hopping, hoping for success, but you have little luck with the ladies.
You find that these big-city women are different than the ones you’ve grown accustomed to; they have a wider pool of men to choose from, so they’re more selective. They’re constantly being hit on, so you have to stand out in order to catch their interest. Some of them just don’t understand your method of communicating; you’re just what they’re looking for, but you don’t know how to tell them.
You keep trying these clubs, week after week, but you don’t make many connections. There might be other clubs you could try, but you’re not familiar with them and you’re worried that you’d be wasting your time. But you almost feel like you’re wasting your time already…
If you’re an organization marketing yourself in today’s online world, your small town has grown into a big city overnight. You need a guide, a cool friend who knows the city like the back of his hand. Someone who knows all the clubs, even the more obscure ones, and how to get there and when to go. Someone who can teach you how to dress and how to talk — how to make yourself more attractive all around. Someone who will get you noticed and will teach you how to get yourself noticed. You need someone who will help you gain an edge over the growing competition.
You need someone like BlueGlass.
With the popularity of online interaction and the prevalence of social media, organizations of all sizes and types are able to reach out, communicate, and respond to customers (and potential customers) on a historically unprecedented level. Whether you’re a tea house or the White House, successful modern-day marketing and brand-building demand a mastery of social networking and online outreach.
Facebook, Twitter, MySpace, YouTube, blogs, videos, search indexing, and more — these are no longer just the marketing tools of the future; they are now the marketing tools of the present. The future of marketing is now.
To meet your potential as an organization, to reach out to the maximum number of individuals, to build the most impactful brand possible, you need a guide. You need a partner. You need BlueGlass.
For more information about BlueGlass Interactive, check out this press release.
For info about the upcoming BlueGlass Conference in LA, click here.